Masterclass: Twitter for Business

Twitter should remain a valuable part of your digital marketing plans.

Recently, Twitter changed the way it works, which means you might have noticed a sizable reduction in your tweets’ engagement and reach. However, it’s important to note that Twitter remains a valuable part of digital marketing plans, particularly with its ability to help find, inform and engage with potential new customers. This Masterclass with help you get the best value from Twitter, from learning how to create a customer-focussed profile, to defining your brand personality and constructing compelling tweets. Discover how to use Twitter to generate leads and track the impact of each and every tweet, so you can determine what is working and what isn’t. Find out how to integrate Twitter into your website, create an advertising account and measure the results of promoted tweets and accounts. Learn the best tools for monitoring your feed and scheduling tweets.

Please note: this session assumes you have already set up your own profile on Twitter.

Topics include:

• Building brand presences with an effective profile, photos and biography
• Following others
• Exploring hashtags
• Crafting great tweets
• Adding photos and videos to tweets
• Scheduling tweets
• Searching for potential clients
• Retweeting
• Advertising on Twitter
• Using third-party Twitter management tools
• Creating compelling offers
• Tracking Twitter using Google Analytics

We're offering our Masterclasses in two locations, Alderley Park and Manchester Met Crewe Campus. 

To book onto the Alderley Park Masterclass, please see: http://bit.ly/masterclasstwitterAP

To book onto the Crewe Campus Masterclass, please see: http://bit.ly/masterclasstwitterseeley