Summary

This Knowledge Exchange project will help to ensure that research based knowledge does more to support improved use of energy and reduced waste in the pub sector. It will do this by bringing together the complementary expertise of Robinsons Brewery  and the research team at the Centre for Enterprise at Manchester Metropolitan University Business School. The project team will update and develop their recent research with SMEs about environmental innovation and make it more specifically applicable to public houses.

The project is designed around four sequential but interdependent phases, followed by intensive engagement and impact generation. The phases are:

1. Inception, awareness raising, refinement of the project plan and impact generating strategy, and establishing an expert Impact Advisory Group
2. A focused evidence review and the adaptation of a diagnostic tool - previously developed and used by the Centre for Enterprise in its work with small businesses -  to provide an environmental dimension to the diagnosis
3. An online consultative survey of Robinsons tenants (target 325) to ascertain levels of 'environmental  literacy' and one-to- one consultation with purposively selected tenants receptive to the project objectives and willing to experiment and take on an active  'trail-blazer/ champion' role.
4. Developing a Community of Practice (CoP) for the exchange of learning and to foster a supportive network of practitioners. We will support  the CoP through  facilitated meetings in the form of 'lean green knowledge cafes' and social media.
5. This phase involves a range of activity to ensure maximum impact form the project. Details will be planned at the outset and  refined as the project unfolds with significant input from the  Impact Advisory Group.

The guide is all about finding the win/wins, mainly by reducing different kinds of waste. View the guide online below or download a copy of the PDF here.

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